Restaurant Marketing Ideas
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Restaurant Marketing
Restaurant marketing is something I personally think you should take very serious, and become a what I call a restaurant jungle warfare marketer.
What The Heck Is Jungle Warfare Restaurant Marketing
Just as it suggest, if you were in vietnam you would everything to fight the enemy, from the wind, the trees, the bamboo, the color of the leaves or grass, the water, the dirt, caves, rocks, etccc get the message! So this is what you must do.
What good is it if you got the best pos accounting system, best cook or chef, best online ordering system, etccc if you don’t have any customers.
What I want to teach you is that you if you do what every ones is doing, newspaper and yellow page advertising, flyers, outside signs, etccc you will not do as well as the one whom implements 10-15-20 other ways to promote and advertise your restaurant, do you think you would get more customers then your competitor who only uses 3-4 ways.
Restaurant Marketing Ideas
How much should you set aside for restaurant marketing?
Allocate 3% - 6% of sales to restaurant marketing. Test where you get better results - always test, track and measure your results. Spend most of your money for the peak times in the day that are the busiest, times of the year you are most busy and not for the ones you are not so busy. In other words spend your money where you will get the best return for your dollars spent on promoting your restaurant.
Should You Believe What Advertising Sales Reps Tell You
I would take it lightly, since their job is to sell, why believe them. All of this stuff about frequency be careful, when he tells you to advertise for 3 months that you need to get noticed so that they call. Once again test everything.
And if they do not know what is direct response marketing, be careful! This is by far the most proven method of advertising of any type. For those that sell you ad space in their magazine or newspaper or yellow pages, if they cannot consult you how to use proper direct response marketing principles in your ads or direct mail pieces you are dealing with someone who can hurt you more then help you.
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